It begins in 1944. At the time, rationing was the American way of life as the World War II military effort churned through huge amounts of dairy, meat, sugar, tires, gasoline – and shoes. To guarantee consumers access to essential products at reasonable prices, the U.S. Office of Price Administration distributed coupon books that set limits.

As a way to cope with the leather shortages, Walter Hoy started cobbling sandals using scrap materials from a military boot factory. One of Hoy’s first creations was a pair for his daughter, Margery.

Word spread, and before long, families from all over St. Louis were asking if Hoy could make sandals for their kids.

Today, Hoy Shoe Co crafts sandals for all ages from high-quality, water-resistant leather for sand, sea and shore.

Salt Water and Sun-San sandals are now American classics worn by fashion-forward people around the world.